What sets Samsung apart from its competitors is the wide diversity of products instead of one-size-fits-all devices.

 

And as such a democratic brand, Samsung decided to send a signal for more diversity when right-wing conservative forces gained strength in Europe in the summer of 2017. Our answer to all the hate: a happy face 😄 

 

(Just for the record, personalised emojis are now standard on every mobile phone. But we can proudly say: we did it first).